Home / Stories / ‘Drive in for Hope’ to celebrate the launch of our new charity, Hopestead – ending homelessness in the East of England

At Flagship, we don’t simply want to make a difference to our customers and their communities – we want to solve the housing crisis too. Over the last year, we have been working hard to establish Hopestead, our new charity that supports our goal and is committed to ending homelessness in the East of England.   

To celebrate the launch of Hopestead, we are hosting our own drive-in cinema event – ‘Drive in for Hope’ – taking place in Norfolk and Suffolk, with ticket proceeds going towards ensuring everyone has a place to call home. 

The event will take place at Trinity Park on 9 October, and Heartsease Lane on 10 October, where you will be able to relive the musical magic of The Greatest Showman from the comfort and safety of your own car. The showings will coincide with World Homeless Day which is observed globally on 10 October. 

Marie-Claire Delbrouque, Managing Director of Hopestead said: “We believe everyone deserves a place to call home and our vision at Hopestead is to end homelessness in the East of England. 

“We know this is a big challenge and we can’t do it alone. But by tackling the causes of homelessness and working in partnership with likeminded organisations already working hard to eradicate homelessness, we believe we can meet that challenge.”

Despite officially launching in October, Hopestead began an initiative earlier this year to help those experiencing genuine hardship due to Covid-19, when it became clear that the pandemic could have a huge impact on homelessness and increase the number of people who need support.

In response to the pandemic, Hopestead has given out in excess of £350k to provide support to our customers who needed it most, including nearly 700 families who were at risk of losing their homes.  The film showings will be preceded by short videos from those who Hopestead has supported during Covid-19.

Marie-Claire added: “Now more than ever we are seeing people and communities struggling – which is why the role of Hopestead is so vital. We consider that we have a fundamental responsibility to end homelessness – including working to prevent people losing their homes, such as the financial help that we were able to provide earlier this year during the pandemic.

“To mark our launch, we wanted to connect people – safely – because we believe in community. And what better way than through film which is universal and unifying. Our Drive in for Hope will not only be a fantastic evening, but it will also allow us to raise vital funds that we can use to support those in need. Please do join us.”

Tickets to ‘Drive in for Hope’ will cost just £30 per car (plus a small booking fee), with the money going to an extremely worthwhile cause. To buy your ticket visit: www.hopestead.org   

For more information, please get in touch with info@hopestead.org