Who we are

Hopestead was founded to end homelessness - because no one should be without a place to call home.

The charity began in 2020, set up by the housing provider, Flagship. Flagship knew that the housing crisis is about more than bricks and mortar. People coming from homelessness often need more than a roof over their heads. They need stability, support and the chance to build a new life.

That’s where Hopestead comes in.

We focus on prevention, support and advocacy. We work to stop homelessness before it starts, help people settle and thrive in their new homes, and speak up for those who often go unheard. Our work is shaped by the belief that everyone deserves more than shelter; they deserve safety, dignity and hope.

In early 2025, Flagship merged with Bromford to become Bromford Flagship. The newly combined organisation continues to fund and support Hopestead. That backing gives us the freedom to stay focused on the people who need us most, and the flexibility to adapt and respond to growing demand. Our commitment hasn’t changed. Together, we’re still working to end homelessness - for good.

For Bromford Flagship, ending homelessness is more than just a moral duty — it’s about building a future where no one is left behind. Many people moving into social housing from homelessness are at high risk of returning to it. Without the right support, they may struggle with furniture, finances, or adjusting to independent living.
By funding Hopestead, Bromford Flagship ensures that those moving into homes stay in them. In fact, 97% of people supported through Hope at Home have sustained their tenancies, proving that the right support at the right time makes all the difference.

Since launching in 2020, Hopestead has:

• Expanded its support each year, responding to challenges like the pandemic and the cost-of-living crisis.
• Launched Hopestead Place, a pioneering modular home project, providing people with temporary, self-contained homes while they rebuild their lives.
• Distributed over £587,473 in grants through Hope Funds, supporting 38,000+ people across the East of England.
• Grown its impact, helping hundreds of individuals and families move into permanent housing with essential furniture, flooring, and appliances.
• Flagship sees Hopestead as a long-term commitment—not just to its tenants, but to the wider fight against homelessness. By working together, we can provide homes, break the cycle, and create lasting change.

Our board of trustees helps ensure we operate ethically, legally, and effectively.  They help set our long-term vision and ensure our work aligns with our mission of replacing homelessness with sustainable, hope-filled futures​​.